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How Intelcom | Dragonfly can help you master peak season delivery
Peak season can be a make-or-break time for many retailers. Get prepared this holiday season with the help of Intelcom | Dragonfly's team of logistics experts.
When so much is riding on the months leading up to the holiday season, retailers need to be ready for anything. For example, in 2023, consumers’ concerns about making ends meet, decreased retailer trust and a dip in online shopping had many expecting sluggish holiday sales. Despite all this, consumers still came through over the Black Friday/Cyber Monday weekend. In such uncertain times, a trusted delivery provider makes all the difference for peak season delivery and high-volume events.
Here are Intelcom | Dragonfly's tips on what to expect—and how not to be caught off guard—this 2024 peak season.
A quick look at the latest e-commerce trends for 2024
According to Salesforce’s 2024 holiday predictions, online retailers can expect large online purchase volume this holiday season:
- 72% of consumers prefer to shop online during Black Friday
- Nearly two-thirds of surveyed shoppers said they’re waiting for Cyber Monday to make large holiday purchases
- 40% of purchases will be made by loyal, repeat customers
Peak season is getting longer
While peak season has typically spanned mid-November to mid-January, retailers have been kicking off holiday deals earlier, and, according to Supply & Demand Chain Executive, consumers have grown to expect sales and promotional events from late October through winter. A prolonged peak season means prolonged pressure on your logistics chain, so it’s important that you adapt to the changing retail landscape.
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Ensuring peak season delivery readiness
Growing pains are common during peak season. That’s why, as retailers strategize about how best to market seasonal promotions to drive sales, they also need to make sure their technological and logistical ecosystem can support the sudden jump in volume.
A little planning and forethought can turn potential pain points into opportunities. For example, website or backend upgrades that ensure speedy online and mobile browsing and purchasing will pay off in dividends, as will taking the time to optimize your inventory and warehouse management.
Choosing the right delivery company for peak season
Peak readiness also requires a logistics provider with a robust network and a focus on consumer experience. Canadians care a lot about their delivery experience, which is why it’s a good idea to take stock of your delivery partner’s previous peak season performances. Ask yourself:
- Were your customers satisfied with their delivery experience?
- What delivery features are your customers asking for?
- How was your relationship with your logistics provider?
A great peak season delivery experience can really move the needle. We at Intelcom | Dragonfly pride ourselves on being a delivery partner you can trust.
How Intelcom | Dragonfly is equipped to handle peak season delivery and high-volume events
At Intelcom | Dragonfly, we take peak season deliveries seriously. Our nationwide network enables us to reach 90% of Canadian addresses and offer a high-performance delivery service with a 98% on-time success rate.
Our control tower works year-round to optimize our network and prepare for high-volume events as well as peak season increased demand and deliveries, scaling up our capacity to increasingly deliver better and faster service. During the holiday rush, it’s all-hands-on-deck, with the control tower working around the clock to monitor its preventive measures and address any concerns that pop up.
Our cross-functional teams are in constant communication, working around-the-clock to alleviate supply chain pressure and deliver customer satisfaction. Our control tower, comprised of top-tier logistics experts, is on duty 24/7 to ensure we deliver service excellence to our clients and their customers.
Simon Spratley
Vice President, Operations
Simon Spratley
Vice President, Operations
Problems are par for the course—it’s how you tackle them that matters
In November and December in Canada, even the best-laid delivery plans can go awry. One bad storm can delay a shipment or operations, and that’s where our control tower really shines. Local station managers have direct access to the control tower central, and once alerted to the first sign of a potential issue, our engineers and analysts leap into action. With the help of a multidisciplinary on-call team, the control tower identifies the sparks and puts them out before they spread into a fire.
That’s the kind of commitment and expertise that Intelcom | Dragonfly brings. So as you prepare for peak season deliveries, trust Intelcom | Dragonfly and give yourself one less thing to worry about.